What to look for When Working with a Social Media Manager

Okay, so you’re ready to hire a social media manager for your team! While it’s exciting, it can be overwhelming if you’re unsure about what your social media may need to produce the best content. Remember, your social media manager is there to assist and bring more value to your business. It will take some time to understand each other’s style of communication and work ethic, but it will be worth it in the end. Here are five key points to look for when working with a social media manager.

Understands your Business Objectives

When seeking a social media manager, it’s important that they know the pain points of your business so that both parties can work effectively. They need to understand your brand voice, your business goals, and the relationship you have with your consumers. Before starting any work with a social media manager, have a content strategy session to discuss your business objectives and how social media will enhance your business.

Customer Service Oriented

Even though most communication is done digitally, customer service is extremely important. Your social media manager will be in charge of the language of your business and interacting with your customers daily. Having the wrong person representing your brand can break your business due to poor communication. Consumers pay attention to reviews, the last thing you want is a bad review to go viral.

Embraces Social Media Trends

Social media is constantly changing, so finding someone who is up to date with the latest in social media is essential. For example, Reels are popular right now on social media and many people are now getting thousands of views and opportunities for paid sponsorships. Don’t miss out on your bag!

Shares Creative & Innovative Ideas

You want your brand to stand out, right? Well, your social media manager needs to have that magic, that spark when it comes to developing content ideas for you. They need to be excited about social media, create captivating multimedia content, and lead in your brainstorming sessions. When asking a social media manager about their creativity, they should have a portfolio or website to showcase their previous work. Ask for that to gauge if this person understands what you want to do creatively.

Excellent Writing Skills

When it comes to creating content and compelling your audience to buy-in to your business, captivating copywriting is non-negotiable in my opinion. Your social media manager needs to have excellent writing skills that can translate digitally and open up conversations around your business. Being able to tell a great story and draw in your audience, is one of the many ways to build loyalty and have consistent engagement.

By considering these key points, you will be able to find the right social media manager for your business goals. If this post was helpful, share it with your network or leave a comment. Thank you for reading!